But State Highway 1 does not actually close until Waiouru – another 110km further up the road.

Carla Woollaston, the owner of Ochre, an arts and crafts store in Bulls, said the sign had brought traffic to a screeching halt, with many drivers turning off at the intersection with State Highway 3.

“I’ve been here just over five months, and it is a hard slog. It’s quite eccentric opening a discretionary spending shop in a recession. So when the traffic completely turned off just before the holiday weekend, it was devastating,” Woollaston said.

“I rang a few other businesses up there in Rangitīkei, and they had all experienced the same thing.”

Across the road, Amanda Joy Street, owner of That Little Shop in Bulls on High St, had just laid off her one and only staff member.

“Business has just died.

“We are down to probably less than half of what we would normally take each month.”

Woollaston’s sister, Susan, has owned the gift shop Wild Roses in Taihape for 27 years.

“We were quite alarmed in the first week when we just went from great days to empty days.”

She had never seen so few cars on State Highway 1 in January.

“Stand in the middle of the road. You won’t get run over.”

Blush Florist owner Tania Byford had also noticed a difference.

“We’ve had a quiet couple of weeks with the Desert Rd closed.

“Maybe they’re stopping in Ohakune for a change.”

In Waiouru, National Army Museum marketing and visitor experience manager Nicola Bennet said the number of people through the door had also significantly dropped since the Desert Rd closure.

“Obviously some people are seeing those signs nice and early and are taking alternative routes, which is great for some of the other towns like Raetihi, who may not usually get that extra traffic, but not so good for the rest of us on State Highway 1 that are now being bypassed by some of that traffic taking those different routes.”

Carla Woollaston had asked the New Zealand Transport Agency to change the sign on January 24.

A new message – alternating with the previous one – was added last Wednesday, but Woollaston said it was still not good enough.

“We noticed they put a second message up, and we’re starting to see some customers come into the shop, but it still literally says ‘SH1 Desert Rd closed’, and it repeats it, so they’re driving home this message that is totally confusing.”

There were now too many words to read while driving by at 100km/h, Susan Woollaston added.

“No one’s going to see two signs. Which one are they passing by? Fifty per cent of them are going to see one and 50% are going to see the other.”

‘Slightly more traffic on average than usual opting for State Highway 3’

In a statement, the Transport Agency said it had made some changes as a result of feedback from businesses in Bulls.

“We have added in ‘After Waiouru’. This change has meant that the VMS messaging contains an additional second screen, and now reads: ‘SH1 Desert Rd closed after Waiouru’ and ‘SH1 Desert Rd closed use SH49 4 47 41’.

“Prior to this change, we had ‘SH1 Desert Rd closed. Use SH 49 4 47 41’ on our VMS board near Ōhakea.”

While the Transport Agency had telemetry counting sites on both routes to ascertain the level of impact felt, on Friday, it said there was not conclusive information yet.

“It does appear from the incomplete data we have currently, that there is slightly more traffic on average than usual opting for State Highway 3.”

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