BY LORETTA B MANELE
Tourism Solomons branding for the upcoming Flysolomons Peace Marathon 2025 in August will be “Solomon is Freedom”.
Fiona Teama, head of Sales and Marketing for Tourism Solomons gave a brief explanation of why they chose to go with this theme for the event.
She highlighted that they want to highlight peace and promote peace within us, nationally and globally.
Teama said in Tourism Solomons marketing, they are not so much into the war when it comes to World War 2 as they want to focus more on promoting peace seeing that the marathon will help to unite people.
Speaking on “freedom”, she voiced that during World War 2, people came and fought on our islands and this is part of our history which we sometimes tend to overlook.
“But it is very important for us to know what happened like how our forefathers played their roles during the war.”
She said their branding is “Solomon Islands” but they use it to describe different activities, feelings and emotions.
Thus, Teama said that with the event taking place at Bloody Ridge which is related to the Second World War and given that this year will be the 83rd Anniversary of the Battle of Guadalcanal, their branding is ‘Solomon is Freedom’.
“So, attached to the World War II history, we use the branding as ‘Solomon is Freedom’ because Guadalcanal was the turning point of World War II as it was on Guadalcanal that the war ended.”
“So, we like to say that we gave freedom to the world. If it hadn’t been for our great-great-grandfathers who helped the soldiers, the war would have continued on throughout the Pacific, extending the war. So, remember, Solomon is Freedom.”
Teama mentioned that every year the marathon is held in the western part of Guadalcanal which is home to WW2 attractions but this year they want to highlight the eastern battlefields as well in the eastern part of the island.
“So, we will be supporting Solomon Airlines and Travel Solomons in marketing and promoting, not only domestically, but internationally as well.”
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