The CEO of the new US company is Adam Presser, who had been TikTok head of operations and trust and safety since 2024. Presser previously held executive positions at WarnerMedia.
The divestiture marks a victory for US security hawks, who had pushed for years to force a sale of TikTok, out of fear that Beijing could use it for propaganda purposes. Such a deal originally seemed like a long shot, with TikTok more inclined to shut down its US operations in response to Congress’ sell-or-ban legislation, rather than sell under duress. China’s Government has harshly criticised US pressure on TikTok, the most internationally successful Chinese social media platform, to sell as “robbers’ logic”.
But amid trade talk with the US last year, Beijing began to view a TikTok sale as a concession that it could accept, as it pursued other asks from the Trump administration in areas like lower trade tariffs and technological export controls.
TikTok said that US user data will be protected “in Oracle’s secure US cloud environment” through the joint venture, with third-party cyber-security experts auditing the system to ensure its security. The company said that the content recommendation system will be retrained on US user data and secured by Oracle.
A seven-member board of directors has been set up, with the majority of members Americans. They include Oracle executive vice-president Kenneth Glueck and Egon Durban, co-CEO of Silver Lake. TikTok CEO Shou Zi Chew is also a board member.
Friday marks a 120-day deadline for a divestiture to take place, under an executive order that Trump signed in September. The executive order had ordered the Attorney-General to take no actions to enforce the TikTok ban legislation for the four months, as the company worked to get the divestiture finalised and through regulatory review in both countries.
Trump’s executive order had said the divestiture plan would put the US TikTok app under a new joint-venture in which ByteDance holds a less than 20% stake. US “trusted security partners” would retrain the algorithms and monitor any software updates to ensure that Beijing is not exerting influence.
TikTok has some 200 million US users, the company said Thursday, and the app is particularly popular with younger demographics. The platform is increasingly influential in politics, with Trump starting an account in summer 2024 to reach younger voters in his presidential campaign.
While Trump had supported banning TikTok during his first presidency, he switched to a stance of wanting to “save” the app by changing its ownership during President Joe Biden’s term.
Trump and China’s government each gave their public blessing for the sale in September, following a phone call between the two nations’ leaders, which gave TikTok a green light to move forward. The Chinese government said at the time that it welcomed businesses to “conduct commercial negotiations based on market rules”.
The Washington Post previously reported that US Vice-President JD Vance had been involved in the negotiations, suggesting in September that the US demand a deal to be reached on the same day or that it would shut down TikTok in the country.
TikTok had raised concerns in US national-security circles as a rare Chinese social media company that is popular in the West, with the potential to influence what entertainment content reaches young Americans and to affect their worldview.
There has not been evidence of the Chinese Communist Party co-opting TikTok’s operations to push propaganda to Americans, and Beijing has traditionally been more keenly interested in its domestic censorship operations. However, critics say that under Chinese law, ByteDance, like other Chinese companies, would have little power to resist government interference, if it were to occur.
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