BY JOHN HOUANIHAU
Tavuli News, established in 2022, has quickly become a cornerstone of independent and relevant television news for the Solomon Islands.
Operating with a modest team of seven employees, the organization delivers daily news and digital content across platforms such as its website, Facebook, LinkedIn, Instagram, Twitter, and YouTube.
This year, Tavuli News earned recognition at the Business Excellence Awards, a testament to the team’s dedication and significant progress as a business. Reflecting on the achievement, News Director Georgina Kekea shared, “For me, it’s a validation of our efforts to build an independent, sustainable media outlet. For the team, it’s a reflection of the collective dedication and teamwork that goes into every task.”
Kekea highlighted that Tavuli News remains committed to providing meaningful news to the Solomon Islands community while upholding values of integrity, transparency, and independence. The recognition underscores the importance of balancing sound business operations with editorial integrity in running a successful media organization.
At the community level, Tavuli News serves as a trusted source of information, fostering civic dialogue and keeping the public informed on governance, social issues, and more. Nationally, the organization enhances the media landscape by promoting independent journalism and providing a platform for diverse perspectives.
The journey to success has not been without challenges. One of the most significant hurdles was developing a sustainable business model. Kekea explained the necessity of balancing high-quality journalism with the financial realities of operating a media business.
“We faced challenges in securing reliable revenue sources, managing resources efficiently, and navigating a competitive media environment. Innovation, adaptability, and a focus on long-term growth were crucial to overcoming these obstacles,” Kekea stated.
A key turning point for Tavuli News was recognizing that journalism is only part of what sustains a successful media organization. By focusing on financial management, marketing, and audience engagement, the team made notable advancements in growth and sustainability.
Kekea emphasized the need for greater advocacy and support for small businesses, particularly those owned by indigenous Solomon Islanders.
“This award highlights the challenges small enterprises face in a competitive market. We urge the government and other authorities to prioritize policies and initiatives that provide tangible support for local businesses. Creating a favorable environment for small enterprises can unlock opportunities that benefit the entire community,” she appealed.
Kekea concluded by encouraging aspiring journalists and media professionals to adopt a comprehensive approach, focusing on both editorial and operational aspects of the business.
“Determination, creativity, and dedication to independence are vital for building a successful career in this field,” she said.
