“I love a scent that is powerful and addictive, that really boosts your mood, like Power of You eau de parfum.”

Kendall follows in the footsteps of other Armani beauty ambassadors, including Cate Blanchett, Aaron Taylor-Johnson and Sydney Sweeney.

The Power of You is described as a feminine version of the brand’s best-selling male scent Stronger With You and it was signed off by Giorgio Armani before his death in September 2025.

Kendall has previously appeared in fragrance campaigns for Tory Burch perfume Sublime as well as Estee Lauder’s Modern Muse La Rouge.

The model – who is also a global ambassador for L’Oréal Paris – recently explained why she hasn’t launched her own beauty, fragrance or wellness brand like her sisters Kim, Kourtney, Khloe and Kylie, who have all created their own companies in recent years.

Speaking to W magazine, Kendall said: “I love wearing make-up, playing around with it, and learning from makeup artists on set, but I never really saw myself being in a lab creating products.

“I think I’ll leave that to the pros who know what they’re doing and have a passion for it – like my sisters.”

However, Kendall does have her own tequila brand, 818, which she founded in 2021, and her family have been a huge source of inspiration in the business world.

She added: “I come from a long line of businesswomen – even my grandmother and my great-grandmother had their own businesses.

“I watched them when I was very, very young, and I watched my mom [Kris Jenner] find her way.

“She never went through any sort of training to do the things that she did. She just bossed it out.”