Lybarger, a forester by training, offers to care for those plant populations at no cost, thanks to his income from social media.
On TikTok alone, he has almost 500,000 followers.
“Kyle figured out some secret sauce that immediately carried like wildfire across the nation,” said Dwayne Estes, executive director of the Southeastern Grasslands Institute and a professor of biology at Austin Peay State University.
“It’s an incredible success story in American conservation.”
When pressed, Lybarger attributes his social media success to stubbornness, to a positive energy he inherited from his late dad and to not worrying about what others think.
“I was a deer hunter, forester, Southern man posting about flowers,” Lybarger said. “You have to really not give a crap about what people think of you to do that.”
It all started with what he now recognises as a terrible mistake.
About a decade ago, he was managing a private forest where the owner let him hunt, and he wanted to attract more deer and wild turkey.
The land included an open, rocky area, and he decided it would be a good place to plant food for wildlife. As is often the practice, he treated it a bit like a farm: He sprayed it with herbicide, added soil, put down a feed mix and cut down some trees to let in more light.
Given the dry, shallow soils, it didn’t take. But around the edges of the glade, where he hadn’t sprayed or seeded, the additional sunlight unleashed a beautiful surprise.
“I came back up the next summer and it was just, like, colour everywhere,” Lybarger said. “Just, like, really crazy-looking plants that I saw and I was like, I feel like I should know what this plant is.”
Now, of course, he can name them. The bright orange clusters were butterfly weed, the elegant purple spikes were blazing star, the Seussian silhouettes were rattlesnake master.
After he posted photos of the flowers on Facebook, a local botanist and science teacher, Kevin England, got in touch. On a visit to the glade, Lybarger marvelled as England pointed out rare and vulnerable species like Alabama larkspur.
Lybarger realised that he had killed off an area with a wild seed bank of countless species that were ideal for attracting wildlife, all in order to plant two or three species that weren’t part of the native ecosystem.
“That’s kind of when the lightbulb went off in my head that managing for biodiversity, and what’s supposed to be there, is probably the best option.”
He dove into an emerging body of research indicating that before European colonisation, the Southeast was home to expansive grasslands in addition to forests.
Over the centuries, fire suppression and other factors allowed forests to dominate areas that were once savannas, a growing number of scientists say.
Lybarger found a mission: to save the remnants of those grasslands.
And so, one morning this northern spring found him chatting with Pat Eaton, who has a patch of endangered fleshy fruit glade cress growing near a pond on her family’s property.
Worldwide, the plant grows in only two Alabama counties, in fewer than 10 known populations, according to Al Schotz, a botanist at Auburn University and the state’s natural heritage programme. Only one of those populations is on public land, he said.
“This species, it could disappear in a heartbeat, and we have quite a few others that fall into the same category,” Schotz said.
“Private landowners, they’ll be the cornerstone of conservation for a lot of these plants, because state and federal agencies, they just don’t have the funding to go acquire every parcel of land with a very rare species.”
Just a stone’s throw from the patch on Eaton’s property, a long strip of dead grass showed where someone had sprayed herbicide along the road. Lybarger asked Eaton if it was okay to hang a sign instructing people not to mow or spray.
“Absolutely,” she replied.
A few kilometres away, Lybarger pointed out another federally endangered species, leafy prairie clover, that his social media followers had been instrumental in protecting.
In 2023, he partnered with an artist to design a T-shirt featuring the plant, hoping to raise awareness and help pay for conservation efforts. Then, he said, he found out that some of the timberland where the wild populations grew was for sale.
“We ended up raising over US$100,000 just from T-shirts,” Lybarger said.
He used most of it to purchase the 10ha, which he has pledged to put into a land trust or conservation easement. The remaining US$20,000 or so will go towards similar projects in the future, he said.
But he thinks his biggest contribution comes through education on social media, influencing people to grow the native plants that best support declining pollinators and other insects.
“One person, one yard, one-tenth of an acre can make a bigger difference than you think,” he said.
This article originally appeared in The New York Times.
Written by: Catrin Einhorn
Photographs by: Charity Rachelle
©2025 THE NEW YORK TIMES
