Seoul Toast Bong is the first of its franchise to land in Australia.
Most of Koreatown stays up late but this sandwich shop is a weekday-only daytime place catering for city workers who need something comforting around midday. (A lunchtime fried chicken tray meal is only $12.90.) There are hundreds of branches of this franchise in South Korea and this is the first one outside its home base.
But the most popular item is gilgeori toast – a common South Korean street food – typically an egg, ham and cabbage omelette between sliced white bread. Seoul Toast Bong expands on the format with fillings like bulgogi beef and cheese ($9.50), Korean fried chicken ($8.50) and chewy japchae noodles ($8.50). Not in the mood for bread? They also do kimchi dumplings, seaweed rolls and DIY instant ramyeon noodles for $9 with a choice of toppings.
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