BY JOHN HOUANIHAU

George Brooks Veikoso, known professionally as Fiji, George Fiji Veikoso has passed away at age 55.

Fiji has a huge following in the Solomon Islands with dozens of his songs topping local favourite playlists.

Born on May 10, 1970, the late Veikoso is originally from Buretu, Tailevu, Fiji Islands.

He died on July 23, 2025.

His hit island classics include “Lia” and “Sweet Darlin”.

The late Veikoso’s voice was full of soul and island pride, touching hearts all over the Pacific.

Details around the passing of the King of the Island Reggae, and Fiji-born music legend, have not been confirmed, according to FBC News.

The FBC reported that the late Veikoso became one of the most loved and respected voices in Pacific music.

The FBC said tributes have been flown from all over, many calling him the “voice of the Pacific” since the news broke.  

The late Veikoso has produced and released many albums during his career, such as “Evolution” and “Born and Raised”, to name a few. He was active since year 1987– 2025.

In 2014, he was awarded the Best Pacific International Artist Award at the Pacific Music Awards.

He won the Pacific Music Awards, Manukau Institute of Technology Lifetime Achievement Award for his decades-long contribution to the Polynesian reggae scene in December 2021.

In 2024, Veikoso hosted Homecoming Fiji, a 2-day concert at King Charles Park in Nadi. He featured an international lineup such as Maoli, J Boog, and Josh Tatofi, among others contributed approximately FJD$1,000,000 to Fiji’s local economy.

He has earned numerous other industry accolades and awards “Favourite Entertainer of the Year” and “People’s Choice Award”.

Late Veikoso also earned a Grammy nomination for Best Reggae Album.

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