The viral video

It is believed what caused the video to go viral was the pair’s reaction upon finding themselves on the kiss cam: Byron and Cabot immediately tried to hide.

The crowd can be heard laughing as Chris Martin, lead singer of Coldplay, says: “Oh, look at these two … Either they’re having an affair or they’re very shy.”

Byron’s wife, Megan Kerrigan Byron, was initially reported to have removed his last name from her social media profiles, reverting to her maiden name of Megan Kerrigan.

Social media users overwhelmingly approved the subtle move and encouraged the wife to “laugh all the way to the bank” after the incident.

She appears to have since wiped her social media presence altogether, including removing her Facebook and Instagram accounts.

“What a class act! Go Megan. Get that divorce lawyer and get the money,” someone commented on social media.

“Get that check, girl,” another social media user said.

Kerrigan’s Facebook account was open to public comments before being deleted and many social media users took the chance to post their support for the woman.

“Sorry you’re going through this,” said one comment, which was echoed by many similar ones.

‘If you’re going to cheat, learn some chill’

As the video continued to spread on social media, internet users pointed out the reason it is getting so much attention is because the two protagonists tried to hide it.

The result was a variation of the Barbra Streisand effect, a phenomenon where an attempt to hide or remove online information about an incident ends up increasing public awareness of it.

Viral moment leads to memes

Internet users did not miss the opportunity to make jokes after the viral incident, which quickly became fertile ground for memes.

And, finally, a nod to this absolute icon, who knew how to avoid getting caught at a concert she did not want to be seen at: