Tourism Fiji is the Fijian government’s tourism marketing arm and is responsible for promoting Fiji as a visitor destination around the world. The tourism industry contributes significantly to Fiji’s economy as the country’s largest foreign exchange earner.

COVID-19 has had a major impact on international travel. Like other tourism destinations, the Fiji tourism industry suffered greatly as airlines, hotels and tours shut their doors and numerous livelihoods were affected.

Since reopening our borders in early December 2021, Fiji has enjoyed the steady and safe return of visitors. As of 1st May, 2023, we’ve welcomed approximately 911,000 visitors to our shores and provided jobs for close to 118,000 Fijians, both directly and indirectly.

Despite the pandemic, Tourism Fiji – with the help of our tourism industry, trade and media partners – continues to promote Fiji as world-class travel destination, helping travellers understand the beauty and character of our islands.

More than ever, Tourism Fiji plays a critical role in getting visitors to pick Fiji as their top travel destination. Working with our industry stakeholders and international partners, we believe that we can achieve the optimistic targets we’ve set to get Fiji back on track.