CHRIS ALEX

Richard Nokia EIU Director from the Ministry of Commerce, Industry, Labour and Immigration (MCILI) says digital adoption is “no longer optional” for businesses, highlighting the rapid pace of technological change and evolving consumer behaviour.

His remarks came during an information session hosted by the E-Commerce Implementation Unit (EIU) in partnership with the Solomon Islands Chamber of Commerce and Industry (SICCI), held at Heritage Park Hotel on Tuesday, September 2, 2025.

The session highlighted the growing role of e-commerce and digital trade in boosting SME growth.

Mr Nokia introduced the Future-Ready 5D Marketing Model, a practical framework designed to guide small and medium enterprises (SMEs) through their digital journey from creating Google Business profiles to leveraging social media and simple websites.

“E-commerce allows even the smallest enterprises to reach beyond Honiara, connect with customers, and compete globally,” Nokia said.

The event also showcased the National E-Commerce Strategy (NECS), launched in 2023, which aims to strengthen policy frameworks and create a supportive environment for digital trade.

The strategy is a key part of the government’s push to boost SME competitiveness and unlock new economic opportunities.

The EIU reaffirmed its commitment to supporting local businesses through continued training, awareness campaigns, and strategic collaboration with SICCI to ensure Solomon Islands entrepreneurs are well-equipped for digital economy.

As more businesses transition online, the message from the session was clear, that digital transformation is not just a trend, it is essential for growth, resilience, and long-term success in today’s global marketplace.

Photo: EIU, MCILI

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